Is Content the key to internet success?

What do you know about content marketing?

It is something we have used for years as businesses, but only more recently has it attracted it’s own title.

We have always used stories in order to explain how a product may work or how a service we offer has benefited other businesses, in the hope of persuading prospects to buy our products or services.

Nowadays, because of the information that is made available via social media and the internet, our customers are taking a different route towards us…

They set out to find out how we are performing, how effective our products are and how valuable is our advice to others.

They go to trip advisor to get opinions from others, they look at videos on youtube to see our products in action. Nothing is hidden and no one can control what others are saying about us.

Well, that is not strictly true.

Protecting your Online Reputation

WE are in control of what others may say – and we do it by getting our offering right, and fulfilling what we have promised to our customers.

If we get that right, we have the opportunity to spread the word – straight from the customer’s mouth, so to speak – Effectively protecting our business reputation.

This is good positive and very authentic content which when seen, can influence our prospective customers – before they even speak with us.

Better still, if we can get others to make these positive statements about us – that can have an incredible effect on our business.

Search engines like Google monitor popularity of our websites, by looking at how many articles are shared on social media and this affects your ‘Page rank’.

So getting your content marketing strategy is one of the most valuable things you can do to enhance your communication and reputation.

David Lomas
M3 Media Publishing
08450 519374

 

Let's Talk Social Media & Content - with David Lomas

Content Marketing is what all businesses now need to start doing, in order to attract both the search engines and of course, humans – you remember them?  …to their web content.

I hesitated to say ‘websites’ as they are not necessarily the best place to initially attract your prospective customers.

Many websites tend to go straight to the ‘This is what we can do’ sort of messages – effectively offering a solution to the customer before he or she has even decided whether they need the particular product or service.

Content marketing can and should be used to ‘influence’ prospective customers in advance of them arriving at your website. – If done correctly, the customer should have already made a positive decision as to whether he will consider buying from yo

We all therefore, need to look at improving the quality of content around our website and in turn, our…

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M3 Media provide online boost for the construction sector

M3 Media Publishing launched Property Aspects Magazine in Manchester.

This innovative online magazine is aimed at commercial property owners, tenants occupiers and developers across the North West – or anyone that may be needing  some sort of design, construction, building work, refit or refurbishment of their premises.

Publisher David Lomas explained: “Property Aspects Magazine has been set up to digitally ‘attract’ targeted customers for businesses operating in the property & construction sector.

He added: “A business nowadays needs to understand that it is possible, using digital techniques, to actually find the customers that are actually looking for the products or services that you offer.

David added: “Content Marketing is the future for attracting businesses, and we all need to understand this”.

Manchester Property & Construction Magazine hits the target

M3 Media Publishing's digital publication, Property Aspects Magazine is proving very successful inspreading the word about the work being done acrossthe sector.

Behind this innovative digital offering,
M3 Media Publishing are forming a strategic alliance of leading   commercial property and construction-related businesses in the North West.