Let's Talk Social Media & Content - with David Lomas

writingtipsOK, for starters: One simple tip to help build an audience for your blog or website, is to offer a reward to people you want to sign up for your newsletter.

You might wish to offer it for free, but more importantly, it should be a helpful report about an issue that is affecting them and THEIR sector.

Whether you write the report yourself or hire a writer to do it, is entirely up to you.

You must try to make your report sound ‘interesting’ and of value to the recipient, in the way you write your teaser or introductory message.

Bear in mind, that the purpose of your report is simply to encourage your web visitors or blog readers to add their email address to your list – not to sell to them!

It needs to be about a relevant and useful topic for them, not for you.

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